Why Landscapers in Austin Need a Marketing Plan Before Spring
In Austin, spring doesn’t just signal blooming flowers and greener lawns, it marks the beginning of the busiest season for landscapers. Yet many lawn care businesses miss the mark by waiting until the phones stop ringing in winter to start thinking about marketing.
At DM Digital Agency, we believe the most successful landscaping companies don’t react to demand, they prepare for it. With the right marketing strategy, you can hit the ground running in March instead of scrambling to catch up with competitors.
If you're in the landscaping industry and want to get more customers, book better jobs, and grow your brand in Austin, this is why building a landscaper marketing strategy now is more important than ever.
Why Spring Is the Make-or-Break Season
For most local landscapers, 40 to 60 percent of annual revenue comes between March and June. This is when:
Homeowners refresh lawns and gardens after winter
Property managers schedule seasonal maintenance
New homeowners start booking lawn care packages
People begin looking for recurring mowing or irrigation services
Waiting until spring to ramp up your marketing means you’re already behind. By the time you set up ads, tune your website, and start ranking on Google, your competition is already cashing in.
The Power of Planning Ahead
We help landscapers build proactive campaigns that:
Start generating leads in late winter
Lock in early bookings before peak season
Increase brand visibility before competitors launch ads
Create consistent lead flow without seasonal panic
It all starts with a smart lawn care advertising strategy tailored for the Austin market.
Start With Your Audience: Who’s Booking Early?
Not all customers wait until April to get their lawns in shape. Early spring clients typically include:
Real estate agents prepping homes for sale
Commercial property managers reviewing annual contracts
Organized homeowners getting ahead of spring cleanup
HOA boards planning bulk services
We craft campaigns that speak directly to these high-intent buyers, long before they start getting bombarded with seasonal offers.
Refresh Your Website Before It’s Too Late
A slow, outdated, or poorly designed website will kill your conversion rate, even if your ads are on point. Before spring hits, your site should be:
Fast and mobile-responsive
Clear about services, pricing, and service areas
Optimized for local SEO (e.g. “landscaping services Austin”)
Loaded with social proof (photos, reviews, case studies)
Easy to navigate with strong call-to-action buttons
At DM Digital Agency, we offer complete website audits and redesigns specifically for lawn care and landscaping companies.
SEO Takes Time, Start Now
If you want to rank organically for searches like “lawn mowing service Austin” or “yard clean-up near me,” you need to start months in advance.
We build landscaper marketing strategies that include:
Keyword research for high-intent seasonal terms
Blog content that answers common local search questions
Local landing pages that rank for neighborhoods and zip codes
Google Business Profile optimization
Review generation plans for trust signals
Google rewards consistency, not quick fixes. Laying the groundwork now sets you up to rank when the busy season hits.
Build Your Ad Campaigns Before Costs Spike
Spring is when paid ads become competitive, and expensive. That’s why we set up our clients’ lawn care advertising in Austin campaigns in advance.
We typically recommend:
Google Ads
Capture demand from searchers ready to book. Bid on service-based, high-intent keywords like:
“lawn mowing service Austin”
“spring yard clean up”
“sod installation near me”
Meta Ads (Facebook & Instagram)
Create visual campaigns targeting homeowners with spring prep messages. Think before-and-after photos, lawn treatment promos, or recurring package deals.
Launching early allows us to A/B test headlines, creatives, and offers, so by March, we already know what works best.
Lock In Repeat Clients With Email and Retargeting
Many landscaping companies focus only on getting new customers. But your past clients are the easiest to convert, if you remind them.
We help you build:
Email campaigns promoting spring maintenance plans
Retargeting ads to re-engage past site visitors
SMS reminders for seasonal services
These “warm” audiences often convert at double or triple the rate of cold leads.
Budget Smarter With Seasonal Forecasting
Marketing without a budget plan is like landscaping without a blueprint. At DM Digital Agency, we help you forecast:
Expected cost per lead in Austin by platform
Seasonal ad spend allocation (Q1-Q2)
ROI benchmarks for every service line
How to pivot between SEO, PPC, and social based on goals
This lets you scale confidently, knowing where your leads come from and what they cost.
Optimize Your Google Business Profile Now
Your Google Business Profile (formerly Google My Business) is one of your strongest assets for local SEO and Maps rankings.
We ensure it’s optimized before peak season by:
Updating categories and descriptions
Uploading new photos and job updates
Posting weekly updates to boost visibility
Collecting and responding to reviews
A fully optimized listing improves your odds of showing up in the Local Pack, the top 3 map results that get the most clicks.
Make Time to Document Your Work
Photos and videos are some of the most valuable marketing assets, but you can’t fake them.
Start now by:
Taking before/after photos of off-season work
Filming time-lapse videos or project walk-throughs
Capturing short clips for social or Google posts
We help our clients organize content folders and use assets across ads, websites, emails, and listings.
Stay Ahead of the Competition
Many landscapers don’t get serious about marketing until they realize they’re not booked out like last year. That’s when prices rise, conversions drop, and you’re forced to compete on price.
When you plan early, you:
Set your own lead flow
Lock in profitable clients before the rush
Avoid peak season ad bidding wars
Have time to test and improve instead of scrambling
Let DM Digital Agency Build Your Spring Strategy
We specialize in digital marketing for lawn care and landscaping businesses across Texas. Our team knows what works in Austin, and we build custom strategies that include:
Website updates and conversion optimization
Local SEO for ranking in Maps and Search
Google and Meta ad campaigns
Landing pages that convert traffic into booked jobs
Email marketing and lead nurturing flows
You don’t need to guess. We’ll create a seasonal marketing system that brings in consistent leads, and keeps your crew busy.
Visit DM Digital Agency and schedule your free spring strategy call today.
