Email Marketing Tips for Roofers Who Want Repeat Clients
In a competitive market like Dallas, most roofing companies focus their efforts on lead generation. But what happens after the job is done? If you’re not staying in touch with your past customers, you’re missing out on one of the easiest ways to drive repeat business and referrals.
That’s where email marketing for roofers comes in.
At DM Digital Agency, we help roofing companies in Dallas implement email strategies that build trust, increase referrals, and generate recurring revenue. In this guide, we’ll share the most effective roofer email marketing tips to turn one-time customers into long-term clients.
Why Email Marketing Matters for Roofers
Most homeowners in Dallas won’t need a new roof every year, but they will need related services like inspections, repairs, and maintenance. And when a storm hits? They’re more likely to call the roofer who stayed in touch.
Here’s why email marketing works:
It keeps your brand top of mind long after the initial job
It builds authority and trust over time
It helps you promote seasonal offers and storm-related services
It increases referrals by reminding happy clients to share your info
It’s one of the most cost-effective channels in marketing
While paid ads and SEO help you get new customers, email marketing helps you keep them.
Build a Roofing Email List the Right Way
Your email marketing efforts won’t work if you’re sending emails to the wrong list, or worse, no list at all. Before you write a single email, make sure you have the foundation in place.
1. Collect Emails During Every Job
Train your team to collect email addresses during every estimate, service call, or inspection. Use a form on your website or integrate your CRM to automatically store them.
2. Use a Lead Magnet
Offer something of value to encourage people to join your email list. Examples for roofers:
Free roof maintenance checklist
Storm damage guide for Dallas homeowners
“5 Signs Your Roof Needs Repair” downloadable PDF
At DM Digital Agency, we help roofers create lead magnets that attract qualified local subscribers.
3. Segment Your List
Separate past clients, new leads, and inactive contacts so your messaging is tailored. You wouldn’t send the same message to someone who just hired you and someone who hasn’t responded in 6 months.
What Types of Emails Should Roofers Send?
Email marketing isn’t just about promotions. It’s about staying relevant and helpful. Here are the best types of emails to include in your roofing strategy:
1. Post-Job Thank You Emails
Right after the job, send a thank you note. Include a request for a review and offer a referral bonus.
Example subject line:
“Thanks for Trusting Us With Your Roof + A Quick Favor”
2. Maintenance Reminders
Send seasonal check-in emails reminding customers about gutter cleaning, storm prep, or free inspections.
Example:
“It’s Almost Storm Season in Dallas - Is Your Roof Ready?”
3. Educational Content
Share blog posts, tips, or FAQs that address common roofing questions.
Example:
“5 Reasons Dallas Roofs Fail in the Summer Heat (and What to Do About It)”
This builds authority and keeps you top of mind when issues arise.
4. Referral Program Promotions
Encourage satisfied customers to refer friends and family.
Example:
“Love Your New Roof? Send a Friend and Get $100 Off Your Next Service!”
5. Re-engagement Emails
Reach out to past leads who didn’t convert.
Example:
“Still Thinking About That Roof Inspection? Let’s Talk.”
Personalized follow-ups often bring back cold leads.
How Often Should Roofers Email Their List?
Consistency matters, but don’t overwhelm your subscribers. A good rule of thumb:
Monthly newsletter: Include updates, offers, and tips
Seasonal reminders: Tie into weather patterns in Dallas
Triggered emails: Based on service history or website activity
At DM Digital Agency, we help roofing companies set up automated email sequences that trigger based on behavior, like downloading a checklist or requesting a quote.
Email Copywriting Tips That Convert
Great design helps, but it’s the words that sell. Here’s how to write roofing emails that get opened and clicked:
Keep Subject Lines Short and Local
Avoid clickbait. Instead, be clear, relevant, and timely.
Good:
“Storm Damage in North Dallas? Book a Free Roof Checkup”
Personalize When Possible
Use merge tags to insert the client’s name or location. It feels more human.
Focus on One Call to Action
Each email should have one goal: read a blog, book a service, or refer a friend. Don’t clutter with multiple CTAs.
Use Visuals Carefully
Before-and-after roof photos, client testimonials, and inspection videos can boost clicks, but keep images optimized for mobile.
Write Like You Talk
Avoid technical jargon. Write like you’re speaking to a neighbor who isn’t a roofing expert.
Common Email Marketing Mistakes Roofers Make
Even experienced contractors fall into traps that limit email results. Avoid these:
Not segmenting your list: One-size-fits-all emails don’t work.
Only emailing when you need work: You’ll look desperate instead of helpful.
Using free Gmail accounts: Use a proper domain (e.g., info@yourcompany.com).
Forgetting mobile users: Over 60% of emails are opened on phones.
Ignoring subject lines: This is your first impression, make it count.
Tools We Recommend for Roofer Email Marketing
You don’t need expensive software to get started. Here are tools we recommend:
Mailchimp - Great for small businesses and automation
ActiveCampaign - Powerful segmentation and automations
Constant Contact - Easy to use with solid support
GoHighLevel - Great for CRMs with email automation (used by agencies like ours)
At DM Digital Agency, we help set up the right tools based on your team size, budget, and growth goals.
How Email Fits Into a Full Roofing Marketing Strategy
Email is just one part of a complete marketing system. When combined with Google Ads, local SEO, and a professional website, email marketing reinforces your brand and improves conversion across every touchpoint.
Our typical roofing strategy includes:
Lead magnets to grow your email list
Automated review requests
Monthly blog and content emails
Promotions around seasonal weather patterns in Dallas
Campaigns tied to your PPC traffic and SEO efforts
By staying in touch, your customers never forget who helped them when they needed it most.
Work With a Roofer Marketing Team That Gets Results
At DM Digital Agency, we specialize in marketing for roofers. We understand the homeowner mindset, the Dallas market, and how to use email to build long-term client relationships.
Our services include:
Full email marketing setup and strategy
Lead magnet and landing page creation
CRM integration and automation
Content writing and monthly email campaigns
Review generation and referral tracking
Whether you’re just getting started or ready to scale, we’ll help you build an email marketing system that brings in repeat roofing business.
Visit www.dm-digitalagency.com to schedule your free strategy call today.
