Best Digital Ad Platforms for Landscapers in Austin
If you run a landscaping business in Austin and want to bring in more local leads, the question isn’t should you advertise online, it’s where you should invest your budget. The truth is, not all digital ad platforms work the same for every industry. At DM Digital Agency, we help service-based businesses like landscapers dominate their market through targeted digital campaigns that deliver real ROI.
This guide explores the best digital advertising platforms for landscapers in Austin, how they work, and how we use them to help our clients grow consistently month after month.
Why Digital Advertising Is Essential for Austin Landscapers
Austin is booming, and so is the competition. From high-end residential neighborhoods in West Lake Hills to growing developments in Pflugerville and Round Rock, landscaping companies are everywhere. If you want to stand out, local word-of-mouth isn't enough.
Digital advertising allows you to:
Appear when homeowners actively search for services like “landscaper near me” or “garden design Austin”
Target high-income households that are more likely to hire professionals
Retarget visitors who didn’t call you the first time
Promote seasonal services like lawn care, irrigation installs, or outdoor lighting
At DM Digital Agency, we specialize in advertising for landscaping companies and craft digital strategies that generate more qualified calls, quote requests, and recurring jobs.
1. Google Ads: The Most Direct Path to Landscaping Leads
If someone types “landscaper Austin” into Google, you want to be at the top. That’s exactly what Google Ads offers.
Why It Works
Google Ads lets you appear above organic search results and the local map pack. These searchers have high intent, they’re not browsing, they’re ready to hire.
Our Approach
We build hyper-targeted campaigns that focus on:
Geo-targeting around high-value Austin ZIP codes
Seasonal ad variations (spring cleanups, turf installs, xeriscaping)
Negative keyword filtering to avoid irrelevant clicks
High-converting landing pages tailored to landscaping
When managed correctly, Google Ads can deliver the best cost-per-lead in the landscaping industry. That’s why we use it as the core of many client campaigns.
2. Meta Ads (Facebook + Instagram): Ideal for Visual, Local Brand Awareness
Landscaping is visual, which makes Meta Ads a strong platform for promoting your business in Austin.
Why It Works
People scroll social media to be inspired, and landscaping before-and-afters, outdoor living projects, and garden transformations stop thumbs. Meta Ads help you stay top of mind even if people aren’t ready to hire immediately.
Our Strategy
We build engaging visual campaigns featuring:
Lawn transformations and garden installs
Video walkthroughs of completed jobs
Targeted ads aimed at Austin homeowners, sorted by income level and homeownership status
Retargeting campaigns that show ads to people who visited your site but didn’t convert
Meta Ads may not convert on the first click, but they’re powerful for increasing brand recall, retargeting, and filling your pipeline over time.
3. Local Service Ads (LSAs): Pay Per Lead, Not Per Click
Google Local Service Ads are only available to licensed service providers, and that includes landscapers in Austin.
Why It Works
LSAs appear at the top of Google, above standard ads, with a “Google Guaranteed” badge. You only pay when someone calls or messages through the ad, making this a low-risk option for lead generation.
How DM Digital Agency Manages It
We:
Verify your business and get you “Google Guaranteed”
Optimize your profile and service list for high-intent leads
Manage reviews to improve your ranking within LSAs
Monitor leads to ensure quality
Many of our landscaping clients use LSAs in combination with Google Ads to dominate both ad spaces.
4. YouTube Ads: Build Authority With Video Content
YouTube is owned by Google, which means your ads can appear in front of videos Austin homeowners are already watching.
Why It Works
Landscaping is a perfect match for video ads. Tutorials, transformations, and service walk-throughs can build trust before the first call.
Our Approach
We create short, skippable YouTube ads that:
Showcase your best work
Educate homeowners on seasonal landscaping needs
Include strong calls to action and location targeting
Retarget people who searched for landscaping in Austin
Video builds credibility. And with our targeting tools, you can appear only in front of homeowners likely to need your services.
5. Nextdoor Ads: Hyperlocal Reach for Neighbourhoods in Austin
Nextdoor has become a go-to platform for homeowners asking for service recommendations from neighbors. Nextdoor Ads give you visibility in the exact communities you want to work in.
Why It Works
Trust matters. If your landscaping business is visible where people are already talking about local services, you gain credibility fast.
DM Digital's Strategy
We use Nextdoor to:
Promote special offers to specific Austin neighborhoods
Run sponsored posts highlighting completed projects
Get you listed as a recommended local service provider
Generate leads through direct messages or phone calls
This is ideal for building long-term brand visibility in premium neighborhoods like Barton Creek or Tarrytown.
6. Microsoft Ads (Bing): A Hidden Gem for Older, Affluent Audiences
While not as popular as Google, Microsoft Ads still capture millions of monthly searches, often from homeowners using Windows devices or browsing through Edge.
Why It Works
Users of Bing often skew older and more affluent, making it a hidden gem for upscale landscaping services in areas like West Lake Hills or Hyde Park.
Our Campaign Strategy
We run parallel campaigns on Microsoft Ads to:
Maximize exposure to untapped audiences
Lower cost-per-click compared to Google
Target business owners and retirees looking for full-service landscaping
It’s a low-cost supplement that fills in gaps and captures overlooked leads.
7. Waze Ads: Get Found When People Are Driving Near Your Business
If your landscaping business has a physical location, or if you want to advertise to people on the move, Waze Ads let you reach drivers nearby.
Why It Works
Waze Ads show your business as a pin or banner when people drive past your location. It’s perfect for reaching busy homeowners running errands or checking out garden centers.
Our Strategy
We:
Set up location-based ads to appear during peak weekend hours
Target Austin suburbs with high homeownership
Use strong calls to action like “Free Landscaping Quote Today”
This channel works well when combined with other brand-awareness platforms.
Choosing the Right Mix for Your Landscaping Business
No single platform is perfect on its own. The key is matching the platform to your business goals, service area, and budget.
Here’s how we typically stack them:
For Immediate Leads: Google Ads + LSAs
For Long-Term Brand Growth: Meta Ads + YouTube
For Community Trust: Nextdoor + Review Management
For Broad Reach and Retargeting: Microsoft Ads + Meta
At DM Digital Agency, we don’t believe in one-size-fits-all marketing. We customize every campaign to match your landscape business’s strengths and local goals.
How DM Digital Agency Helps Landscapers Grow in Austin
We work exclusively with home service businesses, and landscaping is one of our specialties. Our ad strategies go far beyond clicks, they’re designed to bring in actual jobs, from lawn maintenance to large-scale outdoor renovations.
With us, you get:
A team of ad specialists who know the Austin market
Ongoing campaign testing and optimization
Conversion tracking and phone call monitoring
Transparent reporting so you always know what’s working
Whether you’re a solo landscaper or a growing crew, we help you attract better clients and scale smarter with the right digital platforms behind you.
Let’s Build Your Pipeline
If you’re ready to stop chasing leads and start attracting them, now’s the time to take action.
Let DM Digital Agency show you what’s possible when your ad strategy is aligned with your business goals. We’ve helped landscaping businesses across Austin fill their calendars, and we’re ready to do the same for you.
Visit dm-digitalagency.com to get started.
